{"product_id":"danger-jones-semi-permanent-hair-colour-checkmate-hottest-cool-red-118ml","title":"Danger Jones Semi Permanent Hair Colour - CHECKMATE (Hottest Cool Red) 118ml","description":"\u003ch2\u003eDanger Jones Semi Permanent Hair Colour – CHECKMATE (Hottest Cool Red) 118ml\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003cstrong\u003eDanger Jones Semi Permanent Hair Colour in CHECKMATE\u003c\/strong\u003e delivers a striking, high‑impact \u003cem\u003ecool red\u003c\/em\u003e shade designed for those who want bold, head‑turning colour without compromising hair health. CHECKMATE is known for its vibrant, icy‑red tone that stays true, bright, and intense—perfect for creative colour lovers, trendsetters, and anyone wanting a dramatic transformation. With a creamy, conditioning formula, this semi‑permanent dye deposits rich pigment while leaving hair feeling soft, shiny, and nourished.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis 118ml tube is ideal for full-head applications, colour refreshes, or creative techniques like melts, panels, and streaks. Whether you’re a professional stylist or colouring at home, CHECKMATE gives you salon‑quality results with long‑lasting vibrancy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eBenefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eUltra‑Vibrant Cool Red Shade\u003c\/strong\u003e — Delivers a bold, icy red tone that stands out on pre‑lightened hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eConditioning Formula\u003c\/strong\u003e — Helps maintain softness and shine during and after colouring.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSemi‑Permanent \u0026amp; Damage‑Free\u003c\/strong\u003e — No ammonia, no peroxide, and no harsh chemicals.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSmooth, Creamy Texture\u003c\/strong\u003e — Easy to apply, spreads evenly, and saturates hair beautifully.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFade‑Resistant Pigments\u003c\/strong\u003e — Designed to last longer with proper aftercare.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePerfect for Creative Colouring\u003c\/strong\u003e — Ideal for full coverage, highlights, colour blocking, and artistic blends.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eWhy Choose CHECKMATE?\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eCHECKMATE is the perfect choice if you want a \u003cstrong\u003ecool‑toned red\u003c\/strong\u003e that doesn’t lean orange or copper. It’s bold, modern, and fashion‑forward—ideal for clients or individuals who love statement colours. The formula is gentle enough for repeated use, making it great for maintaining vivid reds without damaging the hair. Its rich pigment load ensures your colour looks intense from the first application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePrep the Hair:\u003c\/strong\u003e For best results, apply on pre‑lightened, clean, dry hair (level 8–10 recommended for maximum vibrancy).\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSection \u0026amp; Apply:\u003c\/strong\u003e Use gloves and apply the colour evenly from roots to ends using a tint brush.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eProcess:\u003c\/strong\u003e Leave on for 20–45 minutes depending on desired intensity.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eRinse:\u003c\/strong\u003e Rinse thoroughly with cool water until the water runs clear. Do not shampoo immediately after colouring.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMaintain:\u003c\/strong\u003e Use sulphate‑free shampoo and conditioner to extend colour life.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003e(Always perform a patch test and strand test before full application.)\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eDanger Jones colours typically include:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eConditioning agents\u003c\/strong\u003e — Support softness and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDirect dyes\u003c\/strong\u003e — Provide rich, semi‑permanent pigment.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHydrating emollients\u003c\/strong\u003e — Help maintain hair moisture during colouring.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e \u003cem\u003eIngredients may vary by shade or batch. Please check the product packaging for the full and most accurate ingredient list before purchasing or using.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eAdditional Product Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eVegan‑friendly\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCruelty‑free\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eNo ammonia\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eNo peroxide\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSuitable for all hair types\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for both professional and at‑home use\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eAvailability at Kess Hair \u0026amp; Beauty Online Store\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003cstrong\u003eDanger Jones Semi Permanent Hair Colour – CHECKMATE (Hottest Cool Red) 118ml\u003c\/strong\u003e is now available at \u003ca href=\"https:\/\/kess.co.nz\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eKess Hair \u0026amp; Beauty Online Store\u003c\/strong\u003e\u003c\/a\u003e. Shop confidently from a trusted New Zealand retailer and enjoy fast nationwide delivery. Whether you’re refreshing your colour or creating a bold new look, CHECKMATE is the perfect addition to your creative hair‑colouring kit.\u003c\/span\u003e\u003c\/p\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":46721076986018,"sku":null,"price":37.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/2019\/8306\/files\/Danger-Jones-Checkmate-118ml-1_8d39d2bd-0444-4570-bc9f-1e67d3693b39.webp?v=1775081514","url":"https:\/\/edgehair.co.nz\/products\/danger-jones-semi-permanent-hair-colour-checkmate-hottest-cool-red-118ml","provider":"Edge Cut, Colour, and Beauty","version":"1.0","type":"link"}