{"product_id":"layrite-cement-clay-42g","title":"Layrite - Cement Clay 42g","description":"\u003ch2\u003e\u003cstrong\u003eLayrite – Cement Clay (42g)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003e\u003cstrong\u003eExtreme Hold. Matte Finish. Reworkable Texture.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eLayrite Cement Clay is the strongest hold product in the Layrite lineup, designed to deliver \u003cstrong\u003emaximum control\u003c\/strong\u003e with a \u003cstrong\u003eclean, matte finish\u003c\/strong\u003e. This water-based styling clay is ideal for creating \u003cstrong\u003estructured, messy, or dry looks\u003c\/strong\u003e that stay in place all day. It thickens and texturizes hair without weighing it down, and remains \u003cstrong\u003eflexible and reworkable\u003c\/strong\u003e—no water needed. The formula washes out easily and leaves no residue, making it a favorite among barbers and stylists.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eExtreme high hold\u003c\/strong\u003e for all-day control\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMatte finish\u003c\/strong\u003e for a natural, shine-free look\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWater-soluble formula\u003c\/strong\u003e for easy rinse-out\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eReworkable texture\u003c\/strong\u003e—no stiffness or flakes\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eThickens and shapes hair\u003c\/strong\u003e without heaviness\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSignature mild cream soda scent\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCompact 42g size\u003c\/strong\u003e—perfect for travel or trial use \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"relative pb-6 w-full after:border-b after:border-stroke-300 after:w-full after:absolute after:mt-3\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eBest Suited For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHair Types:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003eFine to medium-thick hair\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eWorks best on \u003cem\u003eshort to medium lengths\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eStyle Goals:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003eStructured styles\u003c\/em\u003e, \u003cem\u003emessy textures\u003c\/em\u003e, \u003cem\u003edry finishes\u003c\/em\u003e, \u003cem\u003epompadours\u003c\/em\u003e, \u003cem\u003eside parts\u003c\/em\u003e, and \u003cem\u003espiky looks\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLocks in shape and texture\u003c\/strong\u003e all day\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAdds volume and thickness\u003c\/strong\u003e to fine hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eControls frizz and flyaways\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLeaves hair soft and natural-looking\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eNo greasy residue or shine\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWashes out easily with water\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eScoop a small amount\u003c\/strong\u003e into your palms.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eRub hands together\u003c\/strong\u003e to warm and emulsify.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eApply evenly\u003c\/strong\u003e through dry hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eStyle with fingers or comb\u003c\/strong\u003e to desired shape.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eRework as needed\u003c\/strong\u003e throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLanolin Wax \u0026amp; Beeswax (Cera Alba):\u003c\/strong\u003e Provide flexible hold and conditioning\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eOzokerite \u0026amp; Tribehenin:\u003c\/strong\u003e Add texture and structure\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eVP\/VA Copolymer:\u003c\/strong\u003e Delivers strong hold\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWater (Aqua):\u003c\/strong\u003e Base for easy application and rinse-out\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFragrance:\u003c\/strong\u003e Mild cream soda scent for a fresh finish\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eAvailability at Kess Hair \u0026amp; Beauty Online Store\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eLayrite Cement Clay (42g) is now available at \u003ca href=\"kess.co.nz\"\u003e\u003cstrong\u003eKess Hair \u0026amp; Beauty Online Store\u003c\/strong\u003e\u003c\/a\u003e, your trusted destination for premium grooming products in New Zealand. Enjoy fast delivery, secure checkout, and expert customer service. \u003cem\u003eLimited stock available—order now to achieve bold, matte styles with Layrite’s strongest clay.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eTop 10 FAQs\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIs this clay suitable for all hair types?\u003c\/strong\u003e Best for fine to medium-thick hair; may not hold very coarse or long hair as effectively.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDoes it leave a shiny finish?\u003c\/strong\u003e No, it provides a true matte look.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCan I use it on wet hair?\u003c\/strong\u003e It works best on dry hair for maximum hold and texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIs it easy to wash out?\u003c\/strong\u003e Yes, it’s water-based and rinses out easily.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDoes it harden or flake?\u003c\/strong\u003e No, it stays flexible and never flakes.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCan I use it daily?\u003c\/strong\u003e Absolutely—it’s lightweight and non-greasy.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIs it safe for color-treated hair?\u003c\/strong\u003e Yes, it’s gentle and non-stripping.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDoes it have a strong scent?\u003c\/strong\u003e It has a mild, pleasant cream soda fragrance.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCan I layer it with other products?\u003c\/strong\u003e Yes, it pairs well with grooming sprays or pomades.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIs the 42g size travel-friendly?\u003c\/strong\u003e Yes, it’s compact and perfect for on-the-go styling.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Layrite","offers":[{"title":"Default Title","offer_id":47268140220578,"sku":null,"price":23.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/2019\/8306\/files\/320172-32045_a98eaff0-6165-4eb6-8009-89f951b0155a.webp?v=1781043641","url":"https:\/\/edgehair.co.nz\/products\/layrite-cement-clay-42g","provider":"Edge Cut, Colour, and Beauty","version":"1.0","type":"link"}