{"product_id":"loreal-professionnel-keratin-alpha-sleek-mask-250ml","title":"L'Oréal Professionnel Keratin Alpha Sleek Mask 250ml","description":"\u003cp data-start=\"159\" data-end=\"582\" class=\"PDq2pG_selectionAnchorContainer\"\u003eL'Oréal Professionnel Keratin Alpha Sleek Mask 250ml is a professional intensive hair mask designed to deeply nourish, hydrate and smooth frizz-prone hair while helping control unwanted volume. Formulated with \u003cstrong data-start=\"369\" data-end=\"393\"\u003eKeratin Alpha Shaper\u003c\/strong\u003e and \u003cstrong data-start=\"398\" data-end=\"419\"\u003eAmino Acid Chains\u003c\/strong\u003e, this rich treatment helps reshape the hair fibre from within, leaving hair noticeably softer, shinier and easier to manage. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"584\" data-end=\"1032\"\u003eWhen used as part of the complete Keratin Alpha Sleek routine, the mask helps deliver \u003cstrong data-start=\"670\" data-end=\"720\"\u003eup to 2 weeks of smooth, frizz-controlled hair\u003c\/strong\u003e, while reducing frizz by up to \u003cstrong data-start=\"752\" data-end=\"759\"\u003e84%\u003c\/strong\u003e, increasing shine by up to \u003cstrong data-start=\"787\" data-end=\"794\"\u003e74%\u003c\/strong\u003e, and boosting hydration by up to \u003cstrong data-start=\"828\" data-end=\"835\"\u003e61%\u003c\/strong\u003e based on instrumental testing. Its alcohol-free, artificial colourant-free formula is suitable for all hair types, especially unruly, dry or frizz-prone hair. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr data-start=\"1034\" data-end=\"1037\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1039\" data-end=\"1054\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1056\" data-end=\"1550\"\u003e\n\u003cli data-section-id=\"15cpltx\" data-start=\"1056\" data-end=\"1101\"\u003eProfessional anti-frizz smoothing hair mask\u003c\/li\u003e\n\u003cli data-section-id=\"trj31t\" data-start=\"1102\" data-end=\"1150\"\u003eDeeply nourishes and hydrates dry, frizzy hair\u003c\/li\u003e\n\u003cli data-section-id=\"1pqv11k\" data-start=\"1151\" data-end=\"1211\"\u003eFormulated with Keratin Alpha Shaper and Amino Acid Chains\u003c\/li\u003e\n\u003cli data-section-id=\"rsox56\" data-start=\"1212\" data-end=\"1253\"\u003eHelps reshape and smooth the hair fibre\u003c\/li\u003e\n\u003cli data-section-id=\"acmvd4\" data-start=\"1254\" data-end=\"1347\"\u003eHelps provide up to \u003cstrong data-start=\"1276\" data-end=\"1315\"\u003e2 weeks of frizz and volume control\u003c\/strong\u003e as part of the complete routine\u003c\/li\u003e\n\u003cli data-section-id=\"1kba75t\" data-start=\"1348\" data-end=\"1375\"\u003eUp to \u003cstrong data-start=\"1356\" data-end=\"1374\"\u003e84% less frizz\u003c\/strong\u003e*\u003c\/li\u003e\n\u003cli data-section-id=\"1nlpct2\" data-start=\"1376\" data-end=\"1403\"\u003eUp to \u003cstrong data-start=\"1384\" data-end=\"1402\"\u003e74% more shine\u003c\/strong\u003e*\u003c\/li\u003e\n\u003cli data-section-id=\"bx7ky9\" data-start=\"1404\" data-end=\"1435\"\u003eUp to \u003cstrong data-start=\"1412\" data-end=\"1434\"\u003e61% more hydration\u003c\/strong\u003e*\u003c\/li\u003e\n\u003cli data-section-id=\"60w36j\" data-start=\"1436\" data-end=\"1475\"\u003eSoftens hair without weighing it down\u003c\/li\u003e\n\u003cli data-section-id=\"hlqjg\" data-start=\"1476\" data-end=\"1520\"\u003eAlcohol-free and artificial colourant-free\u003c\/li\u003e\n\u003cli data-section-id=\"cdwdiy\" data-start=\"1521\" data-end=\"1550\"\u003eSuitable for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1552\" data-end=\"1622\"\u003e*Based on instrumental testing. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr data-start=\"1624\" data-end=\"1627\"\u003e\n\u003ch2 data-section-id=\"peqbl9\" data-start=\"1629\" data-end=\"1642\"\u003eHow to Use\u003c\/h2\u003e\n\u003col data-start=\"1644\" data-end=\"2117\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"tfh9p5\" data-start=\"1644\" data-end=\"1719\"\u003eShampoo hair with \u003cstrong data-start=\"1665\" data-end=\"1718\"\u003eL'Oréal Professionnel Keratin Alpha Sleek Shampoo\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli data-section-id=\"uyxst0\" data-start=\"1720\" data-end=\"1778\"\u003eApply the mask evenly through the mid-lengths and ends.\u003c\/li\u003e\n\u003cli data-section-id=\"1ca197j\" data-start=\"1779\" data-end=\"1809\"\u003eLeave on for \u003cstrong data-start=\"1795\" data-end=\"1808\"\u003e5 minutes\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli data-section-id=\"ztwrar\" data-start=\"1810\" data-end=\"1830\"\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli data-section-id=\"1k2ox7x\" data-start=\"1831\" data-end=\"1964\"\u003eUse on regular wash days, alternating with the \u003cstrong data-start=\"1881\" data-end=\"1923\"\u003eKeratin Alpha Sleek Smooth Transformer\u003c\/strong\u003e as recommended for the complete routine.\u003c\/li\u003e\n\u003cli data-section-id=\"1xchc2e\" data-start=\"1965\" data-end=\"2117\" data-is-last-node=\"\"\u003eFinish with the \u003cstrong data-start=\"1984\" data-end=\"2026\"\u003eKeratin Alpha Sleek Mirror Sleek Serum\u003c\/strong\u003e before blow-drying for optimal smoothness and shine.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":47468151439522,"sku":null,"price":66.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/2019\/8306\/files\/L_OrealSerieExpertKeratinAlphaSleekMask250ml_1.webp?v=1784863124","url":"https:\/\/edgehair.co.nz\/products\/loreal-professionnel-keratin-alpha-sleek-mask-250ml","provider":"Edge Cut, Colour, and Beauty","version":"1.0","type":"link"}