{"product_id":"wella-ultimate-color-shampoo-100ml","title":"Wella Ultimate Color Shampoo 100ml","description":"\u003ch2\u003eWella Ultimate Color Shampoo 100ml\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eKeep your colour vibrant, glossy, and beautifully protected with \u003cstrong\u003eWella Ultimate Color Shampoo 100ml\u003c\/strong\u003e. This gentle, professional‑grade cleanser is formulated to preserve colour intensity while removing impurities without stripping the hair. Ideal for coloured, highlighted, or chemically treated hair, it helps maintain salon‑fresh radiance with every wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect travel size, gym‑bag size, or trial size for customers wanting to experience Wella’s colour‑care performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003ePlease check the product packaging for the full and most accurate ingredient list before purchasing.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps maintain colour vibrancy and shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eGently cleanses without fading or dulling colour\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eProtects hair from environmental stressors\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eLeaves hair soft, smooth, and manageable\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSuitable for daily use on colour‑treated hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eApply to wet hair and massage into a rich lather\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRinse thoroughly\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRepeat if needed\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFor best results, follow with Wella Ultimate Color Conditioner\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47250900517026,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/2019\/8306\/files\/420Wx420H-Wella-Professionals-Ultimate-Color-Shampoo-100ml-PI-2.webp?v=1778206731","url":"https:\/\/edgehair.co.nz\/products\/wella-ultimate-color-shampoo-100ml","provider":"Edge Cut, Colour, and Beauty","version":"1.0","type":"link"}