{"product_id":"wella-ultimate-color-shampoo-250ml","title":"Wella Ultimate Color Shampoo 250ml","description":"\u003ch2\u003eWella Ultimate Color Shampoo 250ml\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eProtect your colour and keep it looking salon‑fresh with \u003cstrong\u003eWella Ultimate Color Shampoo 250ml\u003c\/strong\u003e. This professional, colour‑preserving formula gently cleanses while helping maintain vibrancy, shine, and smoothness. Ideal for coloured, highlighted, or chemically treated hair, it removes impurities without stripping essential moisture or dulling your colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for everyday use and suitable for all colour types, from subtle highlights to bold fashion shades.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003ePlease check the product packaging for the full and most accurate ingredient list before purchasing.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps maintain colour intensity and brilliance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eGently cleanses without causing colour fade\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEnhances shine and smoothness\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eLeaves hair soft, manageable, and refreshed\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSuitable for daily use on colour‑treated hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eApply to wet hair and massage into a rich lather\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRinse thoroughly\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRepeat if needed\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFor best results, follow with Wella Ultimate Color Conditioner\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47445351563426,"sku":null,"price":48.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/2019\/8306\/files\/420Wx420H-Wella-Professionals-Ultimate-Color-Shampoo-250ml-PI-2.webp?v=1784606407","url":"https:\/\/edgehair.co.nz\/products\/wella-ultimate-color-shampoo-250ml","provider":"Edge Cut, Colour, and Beauty","version":"1.0","type":"link"}