{"product_id":"wet-brush-original-detangler-frost-purple","title":"Wet Brush Original Detangler Frost Purple","description":"\u003ch2\u003e\u003cstrong\u003eWet Brush Original Detangler – Frost Purple\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eA \u003cstrong\u003egentle\u003c\/strong\u003e, \u003cstrong\u003epain‑free detangling brush\u003c\/strong\u003e designed to glide effortlessly through knots while protecting your hair from breakage — now in the stunning \u003cstrong\u003eFrost Purple\u003c\/strong\u003e finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003cstrong\u003eWet Brush Original Detangler Frost Purple\u003c\/strong\u003e features the brand’s iconic \u003cstrong\u003eIntelliFlex® bristles\u003c\/strong\u003e, engineered to bend and flex with your hair instead of pulling against it. This dramatically reduces tugging, breakage, and discomfort, making it the perfect everyday brush for all hair types. Whether used on wet or dry hair, it delivers a smooth, effortless detangling experience while enhancing shine and manageability. Lightweight, ergonomic, and beautifully designed, it’s a must‑have tool for healthier, happier hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan role=\"button\" data-url=\"guide:\/\/action?prefill=Tell%20me%20more%20about%3A%20IntelliFlex%20bristles\" tabindex=\"0\"\u003eIntelliFlex bristles\u003c\/span\u003e that glide through knots with ease\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan role=\"button\" data-url=\"guide:\/\/action?prefill=Tell%20me%20more%20about%3A%20Pain%E2%80%91free%20detangling\" tabindex=\"0\"\u003ePain‑free detangling\u003c\/span\u003e for all ages\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan role=\"button\" data-url=\"guide:\/\/action?prefill=Tell%20me%20more%20about%3A%20Reduces%20breakage\" tabindex=\"0\"\u003eReduces breakage\u003c\/span\u003e by minimising pulling and tugging\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan role=\"button\" data-url=\"guide:\/\/action?prefill=Tell%20me%20more%20about%3A%20Ergonomic%20handle\" tabindex=\"0\"\u003eErgonomic handle\u003c\/span\u003e for comfortable, controlled brushing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan role=\"button\" data-url=\"guide:\/\/action?prefill=Tell%20me%20more%20about%3A%20Suitable%20for%20wet%20or%20dry%20hair\" tabindex=\"0\"\u003eSuitable for wet or dry hair\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan role=\"button\" data-url=\"guide:\/\/action?prefill=Tell%20me%20more%20about%3A%20Frost%20Purple%20finish\" tabindex=\"0\"\u003eFrost Purple finish\u003c\/span\u003e for a stylish, modern look\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eBest Suited For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHair Types:\u003c\/strong\u003e Straight, wavy, curly, coily, thick, fine, long, short\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eScalp Types:\u003c\/strong\u003e Sensitive, normal, dry\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan role=\"button\" data-url=\"guide:\/\/action?prefill=Tell%20me%20more%20about%3A%20Daily%20detangling\" tabindex=\"0\"\u003eDaily detangling\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan role=\"button\" data-url=\"guide:\/\/action?prefill=Tell%20me%20more%20about%3A%20Reducing%20breakage\" tabindex=\"0\"\u003eReducing breakage\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan role=\"button\" data-url=\"guide:\/\/action?prefill=Tell%20me%20more%20about%3A%20Children%20and%20adults%20with%20sensitive%20scalps\" tabindex=\"0\"\u003eChildren and adults with sensitive scalps\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan role=\"button\" data-url=\"guide:\/\/action?prefill=Tell%20me%20more%20about%3A%20Maintaining%20smooth%2C%20manageable%20hair\" tabindex=\"0\"\u003eMaintaining smooth, manageable hair\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for anyone wanting \u003cstrong\u003egentle, effortless detangling without damage\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan role=\"button\" data-url=\"guide:\/\/action?prefill=Tell%20me%20more%20about%3A%20Minimises%20pulling%20and%20pain\" tabindex=\"0\"\u003eMinimises pulling and pain\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan role=\"button\" data-url=\"guide:\/\/action?prefill=Tell%20me%20more%20about%3A%20Protects%20hair%20from%20breakage\" tabindex=\"0\"\u003eProtects hair from breakage\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan role=\"button\" data-url=\"guide:\/\/action?prefill=Tell%20me%20more%20about%3A%20Smooths%20hair%20for%20improved%20shine\" tabindex=\"0\"\u003eSmooths hair for improved shine\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan role=\"button\" data-url=\"guide:\/\/action?prefill=Tell%20me%20more%20about%3A%20Works%20on%20wet%2C%20damp%2C%20or%20dry%20hair\" tabindex=\"0\"\u003eWorks on wet, damp, or dry hair\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan role=\"button\" data-url=\"guide:\/\/action?prefill=Tell%20me%20more%20about%3A%20Ideal%20for%20distributing%20conditioner\" tabindex=\"0\"\u003eIdeal for distributing conditioner\u003c\/span\u003e in the shower\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan role=\"button\" data-url=\"guide:\/\/action?prefill=Tell%20me%20more%20about%3A%20Safe%20for%20wigs%20and%20extensions\" tabindex=\"0\"\u003eSafe for wigs and extensions\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eStart brushing from the \u003cstrong\u003eends\u003c\/strong\u003e of your hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eWork upward in small sections toward the roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eUse on \u003cstrong\u003ewet or dry hair\u003c\/strong\u003e as needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFor shower use, apply conditioner and brush through for even distribution.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e Use before styling to reduce breakage and achieve smoother results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eMaterials (Overview)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIntelliFlex® Nylon Bristles\u003c\/strong\u003e – ultra‑soft, flexible, and gentle\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLightweight Plastic Body\u003c\/strong\u003e – durable and easy to handle\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFrost Purple Finish\u003c\/strong\u003e – stylish, modern, and easy to grip\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003e(Full material details available on product packaging.)\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eAvailability at Kess Hair \u0026amp; Beauty Online Store\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003cstrong\u003eWet Brush Original Detangler Frost Purple\u003c\/strong\u003e is available now at \u003ca href=\"kess.co.nz\"\u003e\u003cstrong\u003eKess Hair \u0026amp; Beauty Online Store\u003c\/strong\u003e\u003c\/a\u003e, your trusted destination for premium haircare tools in New Zealand. Enjoy fast delivery, secure checkout, and guaranteed authentic Wet Brush products. Stock is limited — upgrade your detangling routine today.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eTop 10 FAQs\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIs this brush safe for wet hair\u003c\/strong\u003e Yes — it’s specifically designed for gentle detangling on wet hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCan I use it on curly or coily hair\u003c\/strong\u003e Absolutely — the flexible bristles glide through curls without snagging.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIs it suitable for children\u003c\/strong\u003e Yes — it’s gentle enough for kids and sensitive scalps.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCan I use it with heat tools\u003c\/strong\u003e Avoid using it with direct heat from blow dryers.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIs it safe for extensions or wigs\u003c\/strong\u003e Yes — the soft bristles are ideal for delicate hair systems.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDoes it reduce breakage\u003c\/strong\u003e Yes — IntelliFlex® bristles minimise pulling and stress on the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCan I use it in the shower\u003c\/strong\u003e Yes — it’s great for distributing conditioner or masks.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIs the handle slip‑resistant\u003c\/strong\u003e The Frost Purple finish provides a comfortable, secure grip.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHow long does the brush last\u003c\/strong\u003e With proper care, it can last many months of daily use.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIs this a limited‑edition colour\u003c\/strong\u003e Yes — the Frost Purple design is part of a special collection.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Wet Brush","offers":[{"title":"Default Title","offer_id":46692895064226,"sku":null,"price":22.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/2019\/8306\/files\/61jGCqQ-7xL._SL1500.jpg?v=1781047553","url":"https:\/\/edgehair.co.nz\/products\/wet-brush-original-detangler-frost-purple","provider":"Edge Cut, Colour, and Beauty","version":"1.0","type":"link"}