The Joico Defy Damage In a Flash bond-building treatment wastes no time getting to the heart of healthy-looking hair. One post-shampoo application builds bonds, strengthens*, and protects hair from breakage*. This damage-defying treatment includes our Enhanced Bonding Technology and Liquid Keratin. Enhanced Bonding Technology builds bonds and strengthens hair fibers for healthy-looking results you can see and feel. Liquid Keratin, an essential building block of healthy hair.
- Hair is up to 20x more resistant to breakage*.
- Creates bonds and strengthens the hair structure
- Leaves hair silky smooth without weighing down
- Safe for color-treated hair
- Silicone-free
- PETA-certified, Global Animal-Free Testing
*Against combing breakage on damaged hair vs. untreated hair
How to use: Cleanse hair using Defy Damage Protective Shampoo. Apply Defy Damage In A Flash directly to hair, from mid-lengths to ends, avoiding the roots. Work into hair until liquid turns creamy. Leave in for 7 seconds. Rinse.
