Easily detangles dry hair Reduces breakage by up to 55% Deeply nourishes dry-to-extremely dry hair Adds softness, smoothness, and shine

Gently cleanses hair without stripping vital moisture Helps replenish loss moisture Restores smoothness & elasticity

This thirst-quenching treatment delivers intense and immediate hydration to parched strands—making it ideal for dry hair. Instantly replenishes lost moisture to dry, damaged hair Boosts shine 2X softer hair* Seals...

Joico K-Pak Colour Therapy Shampoo 300ml – Protect & Nourish Your Color-Treated Hair Joico K-Pak Colour Therapy Shampoo is a luxurious, color-preserving shampoo designed to restore, protect, and enhance the...

Joico Joifull Volumizing Shampoo 300ml – Amplify Your Hair’s Fullness Joico Joifull Volumizing Shampoo is a lightweight, body-boosting cleanser designed to give fine and limp hair long-lasting volume and fullness....

A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while...

This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness and shine*, while cloaking hair with true and steady protection against the...

Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. This daily-use conditioner nourishes fine...

Dreaming of bigger and better hair? Here’s the hero that swoops in with body, bounce, and brilliant fullness, while saving you from the sticky, crunchy residue of typical volumizers. You’ll...

DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY - our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Available in a...

DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY - our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Available in a...

Erase with Ease. Color Intensity Eraser lifts direct dyes and semi-permanent color in 30 minutes or less. Color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming with...

Joico Moisture Recovery 24H Moisture Recharge Leave‑In Sachet 15ml Joico Moisture Recovery 24H Moisture Recharge Leave‑In Sachet 15ml is a salon‑grade, lightweight leave‑in treatment designed to deliver instant and lasting...

Joico Defy Damage KBOND20 Power Masque Sachet 15ml Introducing the Joico Defy Damage KBOND20 Power Masque 150ml: Unleash your hair's potential with this powerhouse masque designed to fortify and protect...

Description Joico Dream Blowout Glass 72hr Frizz Fighter 200ml is your ultimate styling essential for achieving sleek, frizz-free, salon-quality blowouts that last. Formulated to shield hair from humidity and seal in...

Joico Joi Whip Firm Hold Design Foam 300ml Achieve extraordinary volume and shine with Joico Joi Whip Firm Hold Design Foam. This creamy whipped foam is designed to create lasting...

Joico Heat Hero Glossing Thermal Protector 145g – Your Ultimate Heat Styling Shield Product Overview Joico Heat Hero Glossing Thermal Protector is a must-have for anyone who frequently styles their...

Joico Blonde Life Brightening Conditioner is a nourishing conditioner to detangle and renew blonde hair. Tamanu and Monoi oils help to restore strength. Revives blonde hair without weighing it down....

NEW SMARTRELEASE TECHNOLOGY Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from...

Helps to rebuild broken hair bonds Deeply replenishes hair without weighing it down See results after the very first use Proactively builds hair’s resistance to damage Leaves hair soft, shiny...

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking. NEW SMARTRELEASE TECHNOLOGY Our one-of-a-kind liposome delivery system packs a punch by continuously releasing...

K-PAK Conditioner works from the inside out, healing damaged strands, then cloaking each one with game-changing protection. SMARTRELEASE TECHNOLOGY Our one-of-a-kind liposome delivery system packs a punch by continuously releasing...

With a hair-saving formula that rebuilds and re-fortifies even hopeless hair in minutes, this mane must-have prepares your hair for a future with less damage. Rebuilds and re-fortifies damaged hair...

HydraSplash Hydrating Shampoo washes residue away, but leaves behind all the good stuff… Luxurious lather thoroughly cleanses hair without stripping natural moisture Leaves hair feeling soft and hydrated