Argan Oil Reforming Shampoo Enhanced with frankincense oil and keratin, this exclusive blend provides moisture and smoothness to distressed, lackluster hair while working to reform and help protect hair from...

Purple Sage Brightening Shampoo is professionally formulated to brighten and restore beautiful natural tones to blonde and silver hair. Over time, blonde hair turns brassy, silver hair turns yellowy and...

Purple Sage Brightening Conditioner is professionally formulated to brighten and restore beautiful natural tones to blonde and silver hair. Over time, blonde hair turns brassy, silver hair turns yellowy and...

Argan Oil Reforming Conditioner harnesses the true power of Moroccan Argan oil, providing intense conditioning, detangling and hydration while maximizing shine. Ideally suited for severely damaged, unresponsive hair, this breakthrough...

Refresh and Recharge Hydrate and refresh hair with Theorie Amber Rose Hydrating Travel Pack. This irresistibly scented shampoo and conditioner are boosted by naturally antiseptic rose flower extract, vitamin-rich sage...

Balance and Tone   Brighten blonde and silver hair with Theorie Purple Sage Brightening Travel Pack. The on-the-go, travel-sized pack which supports radiance and eliminates brassy tones for brighter, more...

Smoothing and Rejuvenating for Over-Processed Hair Rejuvenate, smooth and moisturise hair with this dual-botanical conditioner powered by marula oil and argan oil. Theorie Marula and Argan Travel Set is a...

For Severely Damaged, Unresponsive Hair. Argan Oil Ultimate Reform Shampoo harnesses the true power of Argan oil, providing moisture and smoothness to distressed, lacklustre hair while delicately removing impurities.Enhanced with...

Brighten and Restore Beautiful Blonde and Silver Hair Theorie Purple Sage Brightening Shampoo is professionally formulated to brighten and restore beautiful tones to blonde and silver hair. The exclusive formulation...

Brighten and Restore Beautiful Blonde and Silver Hair Theorie Purple Sage Brightening Conditioner is professionally formulated to brighten and restore beautiful tones to blonde and silver hair. The exclusive formulation...

Packed with nutrients, this vitamin-enriched collection uses Theorie's advanced oxygen-infused technology to harness the true power of Argan Oil. Provides deep-down moisture and a lustrous shine. Theorie's exclusive blend is...