Joico Joi Whip Firm Hold Design Foam 300ml Achieve extraordinary volume and shine with Joico Joi Whip Firm Hold Design Foam. This creamy whipped foam is designed to create lasting...

Joico Heat Hero Glossing Thermal Protector 145g – Your Ultimate Heat Styling Shield Product Overview Joico Heat Hero Glossing Thermal Protector is a must-have for anyone who frequently styles their...

Joico Blonde Life Brightening Conditioner is a nourishing conditioner to detangle and renew blonde hair. Tamanu and Monoi oils help to restore strength. Revives blonde hair without weighing it down....

NEW SMARTRELEASE TECHNOLOGY Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from...

Helps to rebuild broken hair bonds Deeply replenishes hair without weighing it down See results after the very first use Proactively builds hair’s resistance to damage Leaves hair soft, shiny...

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking. NEW SMARTRELEASE TECHNOLOGY Our one-of-a-kind liposome delivery system packs a punch by continuously releasing...

K-PAK Conditioner works from the inside out, healing damaged strands, then cloaking each one with game-changing protection. SMARTRELEASE TECHNOLOGY Our one-of-a-kind liposome delivery system packs a punch by continuously releasing...

With a hair-saving formula that rebuilds and re-fortifies even hopeless hair in minutes, this mane must-have prepares your hair for a future with less damage. Rebuilds and re-fortifies damaged hair...

HydraSplash Hydrating Shampoo washes residue away, but leaves behind all the good stuff… Luxurious lather thoroughly cleanses hair without stripping natural moisture Leaves hair feeling soft and hydrated

A unique, light conditioner that delivers just the right amount of hydration to dry, fine-medium hair… Detangles even super-fine strands Leaves hair feeling soft and moisturized Won’t weigh fine hair...

Instant, visible results – frizz-fighting hydration, shine, and softness – keep on working long after you’ve applied this lightweight, replenishing leave-in to thirsty hair. Boosts softness and shine Reduces frizz...

Replenishes lost moisture and deeply hydrates Reduces breakage by up to 80% Reduces frizz Adds softness, shine, and movement

A luxurious daily conditioner that cares about your color as much as your hair. Helps restore and protect hair for vibrant, long-lasting haircolor* Doubles hair resistance to breakage** Boosts shine...

If color care is self-care, then this hair-loving treatment is one of the kindest things you could do for color-treated hair that’s been put through the wringer. Boosts color vibrancy...

Not only does it lift away dirt and oil, it restores your hair’s optimal pH level, leaving you hair smooth, soft and clean-as-a-whistle. SMARTRELEASE TECHNOLOGY: Packs our triple-powered, healthy hair...

To repair damaged hair, apply lather to stronger, shiny hair. Formulated with damage-seeking keratin and protective guajava fruit extract, this mild shampoo helps strengthen weak strands and (bonus!) Prevent future...

FOR BOND STRENGTHENING & COLOR LONGEVITY With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair...

You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy....

The Joico Defy Damage Sleepover Overnight Nourishing Treatment is a bedtime bond-strengthener that gets to work as you sleep. With a fortifying formula, the hair mask aims to deliver soft,...

YouthLock Treatment Masque helps give falling hair the brush- off, big-time shine, and lively bounce in a single, nourishing application. Here’s Why You’ll Love It Leaves hair feeling nourished Softens...

Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while sending brass packing. Instantly...

The future of beauty? YouthLock Conditioner, the solution for mature hair that’s dry, brittle, and falling short these days. Delivering that telltale body, bounce, shine, and softness, this moisturizing caretaker...

A fast-drying, ultra-fine mist aerosol hairspray with firm to ultra-firm hold. Opal Powder creates tremendous shine, and special silicones contribute to a smaller particle size for a non-sticky fixative. hair...

It's the Olympics of hair maneuvers. We're talking about that classic, flip-your-head-upside-down-for-a-volumizing-fluff drill. And we just made the move ten times better with the most exciting styling spray you'll ever...