K-PAK by Joico This range is specifically formulated to reconstruct extremely damaged hair in desperate need of reviving! To restore your hair whether it is chemically damaged, damaged from heat...

Joico Defy Damage Protective Shield 50ml: A true Damage Defense hero. Protects against the harsh effects of daily styling and exposure to UV and Environmental pollution. Helps prevent damage and guards...

Joico Beach Shake Texturizing Finisher delivers glam, beachy texture, satiny hydration, and protective separation in a single, transformative spray. That's what you get with touchable Beach Shake - an ultimate...

Celebrate your texture with CURL CONFIDENCE Defining Crème—a frizz-busting boost of shine, hydration, and movement that beautifully defines every wave, curl, twist, and ringlet on your head. Putting old-school crunchy...

Joico K-Pak Clarifying Shampoo 300ml Need a hair-refresh? This deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the dulling buildup and impurities...

Joico Blonde Life Brightening Conditioner is a nourishing conditioner to detangle and renew blonde hair. Tamanu and Monoi oils help to restore strength. Revives blonde hair without weighing it down....

NEW SMARTRELEASE TECHNOLOGY Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from...

Helps to rebuild broken hair bonds Deeply replenishes hair without weighing it down See results after the very first use Proactively builds hair’s resistance to damage Leaves hair soft, shiny...

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking. NEW SMARTRELEASE TECHNOLOGY Our one-of-a-kind liposome delivery system packs a punch by continuously releasing...

K-PAK Conditioner works from the inside out, healing damaged strands, then cloaking each one with game-changing protection. SMARTRELEASE TECHNOLOGY Our one-of-a-kind liposome delivery system packs a punch by continuously releasing...

This thirst-quenching treatment delivers intense and immediate hydration to parched strands—making it ideal for dry hair. Instantly replenishes lost moisture to dry, damaged hair Boosts shine 2X softer hair* Seals...

With a hair-saving formula that rebuilds and re-fortifies even hopeless hair in minutes, this mane must-have prepares your hair for a future with less damage. Rebuilds and re-fortifies damaged hair...

HydraSplash Hydrating Shampoo washes residue away, but leaves behind all the good stuff… Luxurious lather thoroughly cleanses hair without stripping natural moisture Leaves hair feeling soft and hydrated

A unique, light conditioner that delivers just the right amount of hydration to dry, fine-medium hair… Detangles even super-fine strands Leaves hair feeling soft and moisturized Won’t weigh fine hair...

Instant, visible results – frizz-fighting hydration, shine, and softness – keep on working long after you’ve applied this lightweight, replenishing leave-in to thirsty hair. Boosts softness and shine Reduces frizz...

Gently cleanses hair without stripping vital moisture Helps replenish loss moisture Restores smoothness & elasticity

Replenishes lost moisture and deeply hydrates Reduces breakage by up to 80% Reduces frizz Adds softness, shine, and movement

Easily detangles dry hair Reduces breakage by up to 55% Deeply nourishes dry-to-extremely dry hair Adds softness, smoothness, and shine

A luxurious daily conditioner that cares about your color as much as your hair. Helps restore and protect hair for vibrant, long-lasting haircolor* Doubles hair resistance to breakage** Boosts shine...

If color care is self-care, then this hair-loving treatment is one of the kindest things you could do for color-treated hair that’s been put through the wringer. Boosts color vibrancy...

Not only does it lift away dirt and oil, it restores your hair’s optimal pH level, leaving you hair smooth, soft and clean-as-a-whistle. SMARTRELEASE TECHNOLOGY: Packs our triple-powered, healthy hair...

To repair damaged hair, apply lather to stronger, shiny hair. Formulated with damage-seeking keratin and protective guajava fruit extract, this mild shampoo helps strengthen weak strands and (bonus!) Prevent future...

FOR BOND STRENGTHENING & COLOR LONGEVITY With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair...

We’re setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh down fine hair. Leaves strands clean with...