Experience Pure Forever Blonde Conditioner—a revitalising formula that strengthens, boosts shine, and rejuvenates blonde hair, ensuring it remains vibrant and free from unwanted tones. Pure Forever Blonde Conditioner harnesses the power of Pure's exclusive ‘Pure...

ULTRA SOFT HYDRATION THERAPY• Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling.• Enriched with selective treatment...

ULTRA SOFT HYDRATION THERAPY• Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling.• Enriched with selective treatment...

Pure Uplift Volume lifts fine hair up and fills it out. Hair looks fuller and feels thicker. Contains Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come...

Pure Colour Optimising Copper Treatment is ideal for enhancing or adding copper tones to hair. Instant hair colour and nourishing formula adds copper tones to hair, enhances exisiting copper tones or reduces cool tones....

Pure Colour Optimising Dusky Rose Treatment is ideal for adding soft pastel pink tones to blonde hair. Instant hair colour and nourishing formula creates a beautiful pastel dusky pink hue to blonde...

Pure Colour Optimising Mulberry Orchid Treatment adds soft mauve tones to hair. Instant hair colour and nourishing formula enhances and adds mulberry tones to darker hair. When applied to lighter hair, it will...

Pure Colour Optimising Red Treatment is ideal for enhancing or adding red tones to hair. Instant hair colour and nourishing formula adds red pigment to achieve a more red tone. Conditions, repairs and shines, to revitalise...

Pure Colour Optimising Rich Chocolate Treatment is ideal for medium brown to light brown hair. Instant hair colour and nourishing formula adds warmer brown pigments to achieve a warm brown tone. Conditions, repairs and...

Pure Colour Optimising Violet Blue Treatment is ideal to tone and remove warmth on all levels. Instant hair colour and nourishing formula adds violet pigment, reduces yellow/gold tones to achieve a...

1 x Pure Organic Goddess Shampoo 300ml 1 x Pure Organic Goddess Conditioner 300ml 1 x Pure Organic Pure Sacred Mask 250ml 

1 x Pure Organic Uplift  Volume  1 x Pure Organic Uplift  Volume  1 x Pure Organic Pure  

The Pure Colour Angel Conditioner features an exclusive 'pure complex'™ with 100% certified organic ingredients. It effectively conditions all types of colored hair, ensuring color and shine retention. Infused with...

The PURE Colour Angel Conditioner contains Organic Açai Oil, Shea Butter and Mongongo Oil to moisturise, repair and soften fragile coloured hair. Enriched with selective treatment oils to illuminate coloured...

Experience the Pure Colour Angel Shampoo, crafted to nourish fragile colored hair with the enriching benefits of Organic Açai Oil, Shea Butter, and Mongongo Oil. This unique blend delivers deep...

The PURE Colour Angel Shampoo contains Organic Açai Oil, Shea Butter and Mongongo Oil to moisturise, repair and soften fragile coloured hair. Enriched with selective treatment oils to illuminate coloured...

Contains Organic Açai Oil, Shea Butter and Mongongo Oil to moisturise, repair and soften fragile coloured hair. Enriched with selective treatment oils to illuminate coloured hair and help fight colour...

Experience the rejuvenating power of Pure Precious Conditioner, formulated with an exclusive ‘Pure Complex’™ featuring certified 100% organic extracts. This conditioner is designed to repair, strengthen, and enhance the shine of...

The PURE Precious Conditioner contains Organic Mongongo Oil, Shea Butter and Argan Oil to repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling. Enriched...

Introducing Pure Precious Shampoo, featuring the exclusive ‘Pure Complex’™ formulated with certified 100% organic extracts. This nurturing shampoo delicately cleanses, repairs, and nourishes all fragile, dry, or weak hair types. Infused with...

The PURE Precious Shampoo contains Organic Mongongo Oil, Shea Butter and Argan Oil to repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling. Enriched...

Contains Organic Mongongo Oil, Shea Butter and Argan Oil to repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling. Enriched with selective treatment oils...

Experience the ultimate in hair care luxury with the moisture rich Pure Goddess Shampoo, featuring Pure's exclusive 'Pure Complex'™ crafted from certified 100% organic extracts. Designed to delicately cleanse and...

he PURE Goddess Shampoo contains Organic Shea Butter, Argan Oil and Marula Oil to restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling. Enriched with selective...