The PURE Miracle Renew Shampoo helps to restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion. Organic actives help revive hair that is...

The PURE Miracle Renew Conditioner helps to restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion. Organic actives help revive hair that is...

Helps to restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion. Organic actives help revive hair that is fragile and weak from chemical...

PURE Miracle Renew Mask is an anti ageing and rejuvenating hair mask. It helps to restore hair that has been exposed to the elements and subjected to damaging processes such as...

Revitalise your fine hair with the Pure Uplift Volume Conditioner, formulated with a blend of Organic Buriti Oil, Turmeric Oil, and Sunflower Oil. The ultimate solution for fine or flat hair. This...

The PURE Uplift Volume Conditioner lifts fine hair up and fills it out. Hair looks fuller and feels thicker. Contains Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine...

The PURE Uplift Volume Shampoo lifts fine hair up and fills it out. Hair looks fuller and feels thicker. Contains Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair...

Experience the transformational power of Pure Uplift Volume Shampoo, specially designed for fine hair. This sulfate-free, paraben-free, and gluten-free formula is vegan-friendly and offers defense against UV rays, thermal damage,...

Deep clean your hair and scalp with the PURE Walnut Scrub, for a scalp detox. Formulation is packed full of antioxidants for a healthy scalp. Removes product build up. Regular...

Experience the nourishing power of Organic Shea Butter, Argan Oil, and Marula Oil in the Pure Sacred Mask. This luxurious blend revitalises all hair types, delivering deep moisture, softness, and...

PURE Precious Ends, enhanced with Organic Goji Berry Oil, is specially formulated to seal split ends, lock in colour, and protect your hair from styling and UV damage. Our unique...

Pure Flourish Leave-in Treatment, is a lightweight and nourishing hair product enriched with carefully selected treatment oils. Designed to revive, protect, and enhance shine, this treatment is ideal for revitalising...

Pure Guardian Angel Thermal Protection Spray is a lightweight thermal protection mist which safeguards hair during styling. Protects your hair against the heat of straighteners, tongs, wands and hairdryers. Ingredients...

Introducing the PURE Beach Texture Spray, your go-to for effortless, undone styles with added volume and texture. This versatile spray not only enhances body and definition for all hair types...

Pure Curly Girly can be used as a daily moisturising curl primer, for natural looking bouncy curls, or alternatively as a pre-style foam preparing the hair prior to adding other...

Hold your style all day from root to tip, front to back with shine and control. Pure Deluxe Pomade is perfect for classic looks such as managing parts, slicking hair...

Experience the transformative power of Pure Finest Volumising Powder, your ultimate solution for creating full-bodied, natural-looking texture with unparalleled styling flexibility. This vegan-friendly formula is sulfate-free, paraben-free, and gluten-free, offering...

PURE Forming Paste slips through the hair creating the perfect tousled look that is re-moldable. Create form and shape with increased definition and texture giving hair a fuller appearance. Forming Paste...

The PURE Halo Spray is a dry, lightweight texturising spray with a satin finish. It builds body and volume with a quick drying formula, that is easily removed without leaving...

Boss your stubborn hair into place with PURE Matt Fibre. Fibre-like thread for texture and fullness. Suits shorter styles adding shape and pliable hold for all day long manageability with...

Pure Oomph Wax Spray enhances control and texture for all hair types with its innovative wax-dry formula. This high-performance finishing spray delivers a casual matte finish, offering both disheveled volume...

Pure Plumping Clay Spray is your go-to solution for creating effortlessly textured and shapely hairstyles. This versatile spray builds remarkable volume while ensuring your styles stay perfectly in place. Ideal...

Pure Sensual Curls is a transformative anti-frizz curl defining cream designed to deliver flawless, controlled curls. This powerful formula turns wavy frizz into satin-smooth curls, thanks to our exclusive Pure...

The PURE Shaping Serum is a versatile spreadable sculpting serum that gives hair more body and shine. UV, Thermal and Humidity defense to protect against overexposure to the sun, swimming, chemical treatments...