DREAM BLOWOUTS DO COME TRUE Get the blowout of your dreams with New Joico Dream Blowout— our one-and-done blow-drying solution that saves major time, shields hair from thermal damage, protects...

You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our...

Don’t let your fresh blowout or pristine flat-iron style go unprotected against rainy, humid weather. This light-hold humidity-buster works tirelessly, depositing an invisible, 24-hour shine-shield of frizz and static protection...

Turn the volume up with Joico's Body Shake Texturising Finisher ideal for fine to medium hair.Achieve volume, body and fullness without a heavy, sticky finish. Aluminum Starch helps to make...

Meet your hair’s daily lust-have for gorgeous color vibrancy and swoon-worthy shine! With a brilliant formula that’s “just light” for fine strands, yet nourishing enough for thicker tresses, this go-to...

Imagine an instant, noticeable, stunning hit of vibrancy – the kind of punch that boosts the brilliance of haircolor. That’s what you get with Glow Beyond, the anti-faded serum that...

Dreaming of bigger and better hair? Here’s the hero that swoops in with body, bounce, and brilliant fullness, while saving you from the sticky, crunchy residue of typical volumizers. You’ll...

YouthLock Shampoo provides a prime opportunity to gently cleanse tired tresses, bringing back the joi of lush, lively, lustrous-looking hair. Here’s Why You’ll Love It Free of SLS/SLES Sulfates *...

The future of beauty? YouthLock Conditioner, the solution for mature hair that’s dry, brittle, and falling short these days. Delivering that telltale body, bounce, shine, and softness, this moisturizing caretaker...

milk_shake® k-respect smoothing conditioner is an anti-frizz conditioner for hair. The ideal conditioner to maintain the results obtained during the treatment in the salon for longer. Contains precious organic oils...

A pre-styling lotion for hair. It?s ideal to give hair greater body and texture. It protects from heat, reduces drying time, helps hairstyles last longer and prevents colour-fading. It contains...

Medium hold styling foam. Creates volume and shape, protecting the hair during blow-drying. Gives body and natural control with flexible hold. For all hair types.

Paraben-free milk_shake sensorial mint conditioner has moisturizing, protective and invigorating properties. Leaves hair soft, vibrant, shiny and hydrated, without being weighed down. Organic mint extract refreshes and nourishes scalp and...

Milk Shake Styling Potion provides an immediate conditioning effect. It contains quinoa proteins to protect hair colour and prevent colour from fading, increasing manageability and adding shine to the hair....

Polishing spray for frizzy hair. Gives shine, eliminates static electricity and improves manageability. Formulated with date seed oil extract and Abyssinian oil, it gives smoothness and helps to maintain the...

The ultimate perfecting wand to erase fly-away hair, leaving hair sleek and soft with a natural finish.  Provides long lasting frizz-free hair. Ideal for upstyles including polished ponytails.

A seriously indulgent, nourishing Muru Muru butter pre-shampoo treatment that has been designed to suit all hair types. This hair product will indulge dry and damaged hair! Its has huge...

A repairing and protective oil for damaged hair or split ends.

Volumizing powder for hair. A light and weightless styling powder for volume with a matte finish.

Bodifying formula with a matte finish that gives hold and creates “beach-effect” voluminous waves with shape control on all hair lengths. Contains selected active ingredients to protect the hair from...

milk_shake Strong eco hairspray has been designed for colour-treated hair. A hairspray with extra strong hold, it gives structure to the hair with exceptional shine. It protects hair from humidity...

Argan Shampoo by Milk_Shake works perfectly for any hair type. It is completley sulfate free, designed to cleanse delicately with its unique argan oil formula. The added organic argan oils,...

This shampoo has been specially designed to hydrate hair and protect against colour fade. milk_shake Colour Maintainer Shampoo is a perfect shampoo for everyday use and will result in smoother, softer...

milk_shake Colour Maintainer Conditioner is the perfect way to protect your hair from colour fade whilst leaving it soft, smooth and easy to control and style. milk_shake Colour Maintainer Conditioner...