DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY - our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Available in a...

DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY - our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Available in a...

DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY - our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Available in a...

Masques are for hiding things - but it won't be your blonde hair once you've spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and...

Instant Hair Repair is here! Repairs hair damage caused by color, heat, and chemicals. Get stronger, smoother, and shinier hair with our revolutionary i.N.O instant hair repair mask! This clinically-proven, revolutionary leave-in hair...

This festive season, we celebrate Ceylon’s rich heritage of exotic, coloured gemstones, treasured over centuries of time. The limited-edition celebration collections are adorned with these precious sparkling jewels, uniquely laid...

This festive season, we celebrate Ceylon’s rich heritage of exotic, coloured gemstones, treasured over centuries of time. The limited-edition celebration collections are adorned with these precious sparkling jewels, uniquely laid...

Instant, visible results – frizz-fighting hydration, shine, and softness – keep on working long after you’ve applied this lightweight, replenishing leave-in to thirsty hair. Boosts softness and shine Reduces frizz...

Joico Defy Damage Protective Shield 50ml: A true Damage Defense hero. Protects against the harsh effects of daily styling and exposure to UV and Environmental pollution. Helps prevent damage and guards...

Joico Beach Shake Texturizing Finisher delivers glam, beachy texture, satiny hydration, and protective separation in a single, transformative spray. That's what you get with touchable Beach Shake - an ultimate...

Joico K-Pak Clarifying Shampoo 300ml Need a hair-refresh? This deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the dulling buildup and impurities...

Joico Blonde Life Brightening Conditioner is a nourishing conditioner to detangle and renew blonde hair. Tamanu and Monoi oils help to restore strength. Revives blonde hair without weighing it down....

NEW SMARTRELEASE TECHNOLOGY Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from...

Helps to rebuild broken hair bonds Deeply replenishes hair without weighing it down See results after the very first use Proactively builds hair’s resistance to damage Leaves hair soft, shiny...

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking. NEW SMARTRELEASE TECHNOLOGY Our one-of-a-kind liposome delivery system packs a punch by continuously releasing...

K-PAK Conditioner works from the inside out, healing damaged strands, then cloaking each one with game-changing protection. SMARTRELEASE TECHNOLOGY Our one-of-a-kind liposome delivery system packs a punch by continuously releasing...

This thirst-quenching treatment delivers intense and immediate hydration to parched strands—making it ideal for dry hair. Instantly replenishes lost moisture to dry, damaged hair Boosts shine 2X softer hair* Seals...

With a hair-saving formula that rebuilds and re-fortifies even hopeless hair in minutes, this mane must-have prepares your hair for a future with less damage. Rebuilds and re-fortifies damaged hair...

HydraSplash Hydrating Shampoo washes residue away, but leaves behind all the good stuff… Luxurious lather thoroughly cleanses hair without stripping natural moisture Leaves hair feeling soft and hydrated

A unique, light conditioner that delivers just the right amount of hydration to dry, fine-medium hair… Detangles even super-fine strands Leaves hair feeling soft and moisturized Won’t weigh fine hair...

Instant, visible results – frizz-fighting hydration, shine, and softness – keep on working long after you’ve applied this lightweight, replenishing leave-in to thirsty hair. Boosts softness and shine Reduces frizz...

Cool Blonde Colour Refreshing Shampoo with colour pigments Violet shampoo to help prevent yellowing and eliminate brassiness Refreshes and maintains colour vibrancy Intense conditioning to leave hair soft and smooth...

Bring balance to irritated hair and scalp Soothe, soften and detangle troubled hair and scalp with Hi-Pro-Pac Tea Tree and Mint Hair and Scalp Masque. Hydrate scalp to soothe dryness,...

Condition, Add Body and Restore Shine to Dry Hair Hi-Pro-Pac Henna, Placenta and Vitamin E Intense Protein Hair Treatment conditions, adds body and restores lustrous shine to dry, fine or...