Clean Beauty, Clear Conscience Aluram embraces powerfully plant-driven, modern and clean formulas, free from ingredients which are harmful to your hair and the environment.Starting with a base of richly hydrating...

PRODUCT DETAILS Transform your daily hair routine with the 12Reasons Keratin Strengthen & Shine Gift Set — a premium trio designed to deliver salon-level results at home. Perfect for gifting...

PRODUCT DETAILS Give the gift of healthy, radiant hair with the 12Reasons Argan Moisturise & Shine Gift Pack — a salon-quality trio designed to hydrate, smooth, and enhance shine. Perfect...

Hydration, Shine & Gift-Worthy Hair Care Transform every wash into a salon-worthy ritual with the 12Reasons Marula Hydrate & Shine Gift Set. Designed for those who value professional hair care...

Take control of frizz and humidity with ACTYVA Disciplina Silkiness & Control Anti-Frizz Cream – a professional leave-in treatment that delivers effortless smoothness and long-lasting definition. Expertly formulated for curly,...

Wake up to effortlessly soft, radiant hair and nourished skin with the ACTYVA Bellessere Hair & Body Night Treatment. This luxurious overnight leave-in treatment is enriched with argan and flax...

Give dry, dull or frizzy hair a boost of nourishment with the ACTYVA Nutrizione Light Conditioner. Designed for salon professionals and beauty-conscious individuals, this light yet deeply hydrating formula delivers...

Preserve your salon-fresh colour and radiant shine with ACTYVA Colore Brillante Color Protection Cream 125ml. Formulated to nourish and protect colour-treated hair, this rich yet lightweight cream helps maintain vibrancy...

Bring fullness and life back to fine or limp hair with Actyva Volume e Corposita Shampoo. This professional, silicone-free formula gently cleanses while preserving your scalp’s natural balance, leaving hair...

Strengthen and revitalise thinning hair with ACTYVA P Factor Hair Loss Prevention Shampoo. Expertly formulated for those concerned about hair loss, this professional shampoo gently purifies the scalp while supporting...

Prevents hair loss and keeps the hair and scalp healthy, counteracts the effect of harmful free radicals.Regenerating treatment with sweet almond oil, extracts of calendula, thyme, and aloe vera, bisabolol...