MAKE YOUR DRY STRAW-LIKE HAIR SILKY, SLEEK AND SUPPLE EVERY TIME YOU BLOW-DRY Coconut-infused Dream Cocktail is a leave-in treatment that turns blow-drying from a hair stressing session into...

  Carb-infused MAKE YOUR THIN HAIR THICKER AND FULLER EVERY TIME YOU BLOW-DRY Carb-infused Dream Cocktail is a leave-in treatment that turns blow-drying from a hair stressing session into a...

  Color WOW Dream Filter Pre-Shampoo Mineral Remover 200ml SIMPLY SPRAY ON, THEN RINSE OUT TO INSTANTLY REMOVE METALS + MINERALS THAT DULL, DARKEN + DISTORT YOUR HAIR COLOR WORKS...

  SIMPLY SPRAY ON, THEN RINSE OUT TO INSTANTLY REMOVE METALS + MINERALS THAT DULL, DARKEN + DISTORT YOUR HAIR COLOR WORKS LIKE A MAGNET IN UNDER 3 MINUTES TO...

  Color WOW One Minute Transformation 120ml Why we love it: Use on dry hair for instant de-frizzing Avocado Oil + Omega 3’s hydrate + nourish Quick bedhead “day two”...

  Color WOW Extra Mist-ical Shine Spray 162ml Best selling shine spray makes every style look sparkling and healthy ⁠— like diamonds in a can WHY WE LOVE IT:  Breakthrough, light-weight flower-powered...

  Color WOW Raise The Root Thicken and Lift Spray 150ml What it is: A hairspray that creates long-lasting lift, body and fullness. What it does: This hair spray is...

  Color WOW Speed Dry Blow Dry Spray 150ml What it is: A hair spray that cuts drying time by over 30% What it does: This hair spray uses new...

  Color WOW Control BLUE Mousse 200ml Toning + Styling Foam for Brunette Hair Easier, friendlier way to instantly neutralise brassy tones; add bounce + style memory. WHY WE LOVE...

  Color WOW Control PURPLE Mousse 200ml Toning + Styling Foam for Blonde Hair Easier, friendlier way to instantly neutralise brassy tones; add bounce + style memory. WHY WE LOVE...

  Color WOW Style on Steroids Texturising Spray  Instant volume and sexy texture without clouding your color WHY WE LOVE IT:  Instant fuller, thicker hair Ideal for beachy waves Doesn’t...

  Color Wow Root Cover Up - Platinum / Light Blonde Cover greys and dark roots, refresh highlights, thicken & perfect thinning hairlines  Covers grey seamlessly, even covers dark roots...

  Color Wow Root Cover Up - Black Cover greys and dark roots, refresh highlights, thicken & perfect thinning hairlines  Covers grey seamlessly, even covers dark roots and extends highlights...

  Color Wow Root Cover Up - Red Cover greys and dark roots, refresh highlights, thicken & perfect thinning hairlines  Covers grey seamlessly, even covers dark roots and extends highlights...

  Color Wow Root Cover Up - Light Brown Cover greys and dark roots, refresh highlights, thicken & perfect thinning hairlines  Covers grey seamlessly, even covers dark roots and extends...

  Color Wow Root Cover Up - Dark Blonde Cover greys and dark roots, refresh highlights, thicken & perfect thinning hairlines Covers grey seamlessly, even covers dark roots and extends...

  Color Wow Root Cover Up - Blonde Cover greys and dark roots, refresh highlights, thicken & perfect thinning hairlines  Covers grey seamlessly, even covers dark roots and extends highlights...

  Color Wow Root Cover Up - Medium Brown Cover greys and dark roots, refresh highlights, thicken & perfect thinning hairlines  Covers grey seamlessly, even covers dark roots and extends...

  Color Wow Root Cover Up - Dark Brown Cover greys and dark roots, refresh highlights, thicken & perfect thinning hairlines Covers grey seamlessly, even covers dark roots and extends...

  American Crew Daily Cleansing Shampoo is enriched with Vitamin B5 for moisture and is ideal for an every day haircare routine. Non drying vegan formula breaks down excess oil...

  The Daily Conditioner can be paired with any of the American Crew Shampoos.  It has enhanced conditioning properties to help moisturise the hair without causing build up. It will...

  American Crew Firm Hold Styling Gel 250ml has a superior texture in hold and shine and with low pH to prevent drying of the scalp. That said, this gel when...

  LEAVES NOTHING BEHIND BUT CLEAN, FRESH, GLOSSY HAIR. PERIOD. The first safe, smart, sulfate-free shampoo made WITHOUT ANY TYPICAL INGREDIENTS, found in most shampoos, that make hair dull or...

WHY IT'S WOW One-step solution for frizz-free, crunch-free curls Combined benefits of gels + serums + creams without crunchiness, greasiness or weight Alcohol-free, non-drying, adds moisture How To Use 1. After...