Pure Styling Primer serves as a protective base coat designed to prep your hair for styling, ensuring lasting volume and fullness. Infused with our exclusive Pure Complex™—a blend of 100% certified...

Create a texturised look with body and flexible movement. This ultra-lightweight formula adds fl exible control without weighing the hair down. Define the hair with texture, forming shape without frizz....

The PURE Volumising Spray creates anti-gravity all-over bodifying fullness in all hair types. Protects against UVA, UVB and UV damage from the sun. Lightweight body texture spray. Body building root lift,...

Pure Colour Optimising Beige Treatment is ideal for blonde to very light blonde hair. Instant hair colour and its nourishing formula adds beige pigments to achieve a more light beige...

Pure Colour Optimising Rich Chocolate Treatment is ideal for medium brown to light brown hair. Instant hair colour and nourishing formula adds warmer brown pigments to achieve a warm brown tone. Conditions, repairs and...

Pure Colour Optimising Violet Blue Treatment is ideal to tone and remove warmth on all levels. Instant hair colour and nourishing formula adds violet pigment, reduces yellow/gold tones to achieve a...

REPLENISH. NURTURE. REPAIR.• Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling.• Enriched with selective treatment...

REPLENISH. NURTURE. REPAIR.• Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling.• Enriched with selective treatment...

NO YELLOW / GOLD BLONDES• Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling.•...

NO YELLOW / GOLD BLONDES• Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling.•...

This is a beautiful blend of science with nature. ‘Bond Cure’ plus organic complex blend together to create a luxurious restructuring shampoo and conditioner.• Organic Ginger Oil, Rosemary Oil and...

ANTI-AGEING AND REJUVENATING• Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion.• Organic actives help revive hair that is fragile and weak...

WEIGHTLESS VOLUME AND SHINE• Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta carotene for shiny, thick hair and healthy scalp.• Buriti Oil...

Introducing the PURE Fusion Complex Conditioner, a harmonious fusion of science and nature. Featuring 'Bond Cure' combined with an organic complex, this luxurious conditioner restructures and revitalizes hair. Infused with...

Get your hair ready for a complete transformation with our AF Nano Shampoo – an essential preliminary step before commencing the Nanoplastia treatment. Formulated to effectively eliminate impurities, excess oils, product...

Nanoplastia Gold Post Treatment Shampoo A gentle post treatment shampoo that deeply hydrates, nourishes, strengthens and improves hair health. Protects hair colour from fadingSulfate-freeRemoves buildup while moisturizing hairConcentrated allowing you to use...

Nanoplastia Gold Post Treatment Conditioner Gold post treatment conditioner provides intense hydration, giving you silky, smooth strands that are full of life. Infused with the goodness of coconut oil, hydrolysed...

With Aloe Lanolin and Coconut Oil. Provides Conditioning and Styling

Provides Shine and Control for All Day Hold

No Wax Formula. Coconut Oil and Lanolin for Softness

Black Tint adds Colour to Hair for Shine and Depth

With Lanolin and Mineral Oil

Barber Grade Hair Pomade Superior Pomade is designed to provide a firm long lasting hold without stiffness. All day control with a light feel. Naturally enhanced withPomegranate Seed Extract &...